This year-long project began when Steve Clark, co-founder of Odyssey Snacks, approached us to help introduce three new protein bar flavors. We conducted market research with local grocery stores to identify the most popular flavors and, with Steve’s input, developed a survey featuring top-selling and student-favorite options. After surveying the target market for a month, Salted Caramel, Cookies & Cream, and Raspberry Cheesecake emerged as the top choices. Steve then visited our school to create trial batches, which we tested with a focus group. Using their feedback, we proposed these three flavors to Odyssey Snacks’ owner and manufacturing team.
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